Fortune magazine has published its annual list of the top 100 companies to work for in America, and a whopping 20 financial services firms made the grade.

Among the top three were Edward Jones, once again ranked #2. The St. Louis-based investment advisor sailed through the recession without having to close any of its 12,615 offices. And it’s even looking to hire more staff (see below).

Robert W. Baird & Co. came in at number 11; Johnson Financial Group, based in Wisconsin, was the third-ranked financial firm at number 22 on the list. As for investment banking jobs, Goldman Sachs was fifth among financial companies and 24th overall.

The public may view Goldman as the poster boy for corporate excess, but employees are certainly happy with a big increase in bonuses this year. The firm is noted for a high degree of employee loyalty. And Goldman reported a broadening of opportunities for women in the firm, as well, with female vice presidents, including executive directors, up by 21% and the number of female managing directors up by 45%.

Rounding out the other financial firms in the top 100 Best Employers:

27. Scottrade
29. Quicken Loans
35. American Fidelity Assurance Co.
37. Aflac
44. Ernst & Young
45. USAA
48. FactSet Research Systems
54. Paychex
66. Plante & Moran
70. Deloitte
71. PricewaterhouseCoopers
73. American Express
84. Accenture
88. KPMG
94. Intuit

These top firms are in hiring mode, too. 22 of them are looking for more than 500 new hires each, including Edward Jones, Ernst & Young, USAA, Deloitte, PricewaterhouseCoopers, American Express, and KPMG. You can check out the entire list and see descriptions of the types of jobs that are open on the Fortune magazine website.

Have you worked for any of these top 100 companies? Or want to? Let us know your thoughts by adding a comment below.

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Do employers really look at your cover letter? Is it worth spending a lot of time on one? If so, what’s the most important thing to include?

The answer depends on who you ask, according to a recent article in New Jersey Business News. Jane Angelich, a former vice president of human resources at the investment banking firm of Salomon Brothers, says the cover letter is even more important than the resume. That’s because with so many resumes looking and reading the same, the cover letter gives you a chance to really catch someone’s attention and differentiate yourself.

Others experts say many recruiters and human resource professionals simply put the cover letter aside and jump right to the resume.

However, one thing they agree on is that if you’re going to include a cover letter, it had better do two things well. First, it must be personalized. That means it must be addressed to a specific person, clearly indicating the investment banking job you’re applying for, and should focus on the specific needs of the company.

If you don’t know the specific person, you’ve got to do some sleuthing. Either call the organization and ask the receptionist, check LinkedIn or Facebook to see who might be doing the hiring, or contact a current or former employee of the firm to get the name of the person in charge of hiring.

Second, you’ve got to make it interesting, but in a way that’s relevant to the specific job being filled. Your job is to demonstrate how well you “fit” with the job. Some experts even suggest a two-column format that compares “company requirements” with “my qualifications.” That way you can link many of the key words the company uses to your own experience.

We want to know what you think.

What is your experience with employers and recruiters reading your cover letter? (leave a comment below)

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Investment banking firms that shed jobs in a hurry last year, and lost scores of others to high-level defections, are now finding they have to “up the ante” to fill the gaps in their ranks.

That’s the word from BusinessWeek who report that both Bank of America Corp. and UBS AG are doubling base salaries to lure bankers from competitors. UBS, for example, is offering managing directors base pay as high as 300,000 pounds ($470,000), double the amount of last May.

Many firms lost senior talent when the government slapped restrictions on compensation for firms receiving bail-out funds. But both UBS and Merrill Lynch have paid back their government loans and are now free to set compensation as they see fit.

The article quotes John Purcell, managing director of London- based executive search firm Purcell & Co. as saying, “In the world of investment banking, it’s a simple case of who pays wins. Institutions that are fairly directly under political control are facing significant difficulties retaining staff.”

Of course, many banks are raising salaries while cutting back on bonuses in order to placate the public backlash against banker’s compensation. Bonuses paid by UBS reported dropped 71 percent in 2009. Higher salaries are being used to retain top workers who’ve had to deal with pay cuts or freezes over the past 18 months.

Bank of America is reportedly on the hunt to replace three dozen senior investment bankers who quit the firm after its takeover of Merrill Lynch.

UBS is recruiting investment banking job candidates on base pay only, according to Jason Kennedy, CEO of the London-based recruiting firm, Kennedy Associates. “Target candidates … have been ex-UBS employees and other candidates who in the past moved from the bulge-bracket firms to the small broker dealers and now want to move back to the larger firms,” Kennedy said.

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Investment Banking Internships and Graduate Jobs Grow

February 15, 2010

You would think a public backlash against bankers and the threat of tighter government regulations would put a damper on university graduates choosing to study finance. But that’s not the case, according to Andrew Clare at the Cass Business School in London, who noted that applications to study finance are up 60 percent at his [...]

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Top Investment Bank to Hire More Traders

February 8, 2010

Morgan Stanley is planning to boost its securities business by hiring several hundred more traders in the next three years, according to an interview with the new chief executive of the firm, James Gorman, in the Financial Times.
Morgan Stanley’s sales and trading operations fell behind its rivals, Goldman Sachs and JPMorgan Chase last year, pulling [...]

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Negotiating for a Better Investment Banking Salary

February 1, 2010

How aggressively should you negotiate the terms of a job offer, especially in a tight job market like this one? It’s a question that leading business schools in the UK and Europe are attempting to answer for their MBA students, in the wake of complaints from on-campus recruiters.
Apparently, some of the candidates who received job [...]

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Do Investment Banking Job Bonuses Really Work?

January 25, 2010

As major banks get set to hand over billions of dollars in bonuses to employees, despite much public indignation, the Times Online UK examined whether these types of incentives really do what they’re supposed to: namely, prevent top employees from leaving.
The article quotes Geraint Anderson, the author of Cityboy: Beer and Loathing in the Square [...]

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