It pays to have a social networking account at Facebook or LinkedIn if you’re looking for a new job in investment banking. In fact, when Nomura Holdings Inc. recently hired about 60 percent of the former Lehman Brothers Holdings Inc. graduate trainees, they used Facebook to locate many of them.
The former recruits were prime targets, given that they were trained and ready for the job. What was surprising, however, according to a column in The Deal.com, was that HR people located and screened some 356 Lehman Brothers Facebook groups to find them.
Turns out nearly half of the Fortune 100 companies are using social networking sites such as Facebook or LinkedIn to find new talent now. Facebook skews a bit younger, with more college grads and entry-level applicants.
Several banks are reportedly ramping up their “fan” pages and groups in an effort to attract young recruits.