Business consultant Tom Peters coined the phrase “The Brand of You,” and now other image gurus are suggesting that in today’s tough investment banking job market, paying a bit more attention to your personal “branding” can give you a leg up on the competition.
According to Peters, who’s quoted in an article published by the Southwestern Illinois business website BD.com, “You’ve got to become relentlessly focused on what you do that adds value, that you’re proud of – and most importantly, that you can shamelessly take credit for.”
Today you have to treat yourself like a personal brand and market it. That includes figuring out who your ideal target audience is, what unique benefits you bring to the table and the best way to get your message in front of them.
Ways to gain that exposure include going to networking events, writing articles for websites or trade publications and getting on panels. With today’s plethora of social network tools, it naturally makes sense to include a polished Facebook or LinkedIn profile and a growing network on these sites that you can send a quick article or email to as a reminder of your skills and availability.